Symbiose

Project: Symbiose
Year: 2021
Ecology / Eco-friendly fashion / Visual Identity / Customization / Nature / Linen

Symbiose is an eco-friendly clothing brand offering the possibility of locally pre-ordering customizable clothing via a digital and interactive solution in store and online.

Indeed, fashion is the second most polluting sector in the world. Every year, thousands of tons of clothes are burned and thrown away. It is urgent for this industry to question its methods, and Symbiose presents itself as a sustainable and responsible alternative to traditional fashion circuits. This project was made in collaboration with Samuel Perrin.

Logotype and Identity

The basis of our Symbiose identity is combination, sobriety and naturalness. By observing nature more closely, it revealed patterns invisible to the naked eye. The illustrative part of the logo is an abstract representation of these forms: we can see a coral, a tree, a bonsai...

Pattern and collection

Natural & Harmony:

We seek to be as responsible as possible by producing with nature for nature. Our patterns are directly inspired by nature and its forms. On the image above, at the left, we have a pattern inspired by butterfly wings in macro, another one inspired by a red cabbage or one on the veins of a leaf and finally another on the cut of a kiwi.

Timeless:

We seek to offer modular clothing with a timeless base that was worn yesterday, today and can be worn tomorrow.

Sober:

A simple style that is accessible to most people.

Brand Identity

Packaging in store

Our packaging works in several steps. When a customer enters the store and does not want to use the interactive terminal, he can take the packaging and follow the instructions written on it. Then, he follows a path within the store that allows him to build the personalization of his garment step by step.